How To Use Social Media To Grow Your Network Marketing Business Online

Everyone’s addicted to it.

You can’t go anywhere without seeing it.

And love it or hate it…

It’s here to stay.

What am I referring to?

Social media, of course!

It’s no secret that people are buried in their phones on Twitter, Facebook, Instagram, YouTube, etc., while they’re stopped at a light, at the park with their kids, at dinner, in the waiting room at the dentist, even while driving down the road!

Social media is the modern obsession

People are utterly consumed with documenting their lives and posting “selfies” and opinions all over social media, every single hour of every single day.

Now, if all of this makes you cringe…

Well as a business owner…

I see social media sites for what they are…

A goldmine.

And here’s the thing…

The best business owners learn to market where their prospect’s eyes are…

And today, your prospect’s eyes are all over social media!

 

So when you’re starting to build your business and brand on social media, what’s the best way to build a loyal following, and more importantly, how do you make money from social media sites?

Well, it all starts with your primary focus…

In my opinion (based on what’s worked best for our business), your primary focus should be on…

Building a fan base and engaging your fans with value.

It’s called social media for a reason…

People want to socialize!

And they don’t want to feel like they are constantly being marketed to.

There are definitely ways to monetize what you do on social media, and we’ll talk about that later.

But first, you need to learn how to engage effectively to create raving fans AND raving customers for the long term.

 

 

Three Ways to Create More Engagement on Social Media

 

1. Question and Answer

We like to talk about ourselves and share our thoughts on certain topics.

So when you allow your fans a way to share their thoughts and opinions, they instantly feel connected and important to you.

Some sample questions and sentence starters are:

  • What do you think is the #1 thing most business owners struggle with?
  • In your opinion, what makes a business successful?
  • What’s your favorite way to consume content online? Video, audio, article, other?
  • How can I help you?
  • Which blog post would help you more: how to close sales over the phone or how to close sales using email?

 

 

2. Inspiration

You can share your inspiration through:

  • Motivational images
  • Motivational quotes from leaders
  • Inspiring videos (share your own, or share those of someone who inspires you like Les Brown, Eric Thomas, or TED Talks)
  • Inspiring audio

While building your brand (especially if you’re branding yourself as a public figure), nothing is more important than authentically putting yourself out there so your fans can relate to you.

Some of my favorite ways include sharing:

  • Struggles and failures
  • Insecurities
  • What motivates you
  • Stories of triumph
  • Story about when you were at rock bottom
  • Challenges you still face and how you overcome them

 

3. Call to Action

Social media is all about being social!

This is hands down the most important aspect of creating engagement with your fans.

If you don’t tell them what to do next (your call to action), they won’t DO anything!

If you’re asking your fans to engage on your page, make sure you interact with them and respond to their comments.

Interaction is what helps you build rapport and create close relationships, which are so crucial when you want to start monetizing.

Some effective calls to action include:

  • Comment below with your thoughts
  • Tag your friends or your team if you got value from this
  • Share this with your friends
  • Like this post if you agree
  • Click this link to check out my latest blog post
  • Comment below with a “YES” if you agree
  • What’s your favourite way to _________? Comment below with your answer

 

 

Building a loyal fan base for your business is a long-term process.

So don’t expect that your engagement will just suddenly appear out of nowhere.

But as long as you’re consistently posting value daily on your chosen social media platform…

Engagement will come with time.

What’s cool is to think of all the responses you get on social media from your fans as marketing data.

You’ll learn quickly about your fans’ pains and struggles, their strengths and weaknesses, and how they like to consume content.

This is really where social media transforms itself into a goldmine for your business…

Because your prospects are telling you exactly what they need to hear before they’ll become your customer.

With that said, though…

Engagement is 100% necessary to a winning social media strategy.

No question about that.

But it’s not the ONLY aspect of making effective use of social media for your business.

 

Now are you ready to start to implement the 3 ways to boost your engagement and get more followers…

but let me tell you there are also some do’s and don’ts on what and how to post on social media especially Facebook and posting strategy.

Want to know more?

well you’re in luck I have a special download here called the Social Media Recruiter and this will go hand in hand to what I just taught you above go get your copy today right here: Social Media Recruiter

Remember just have fun with it be yourself.

Elisha de Jonge,

 

 

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