4 Reasons to Use Bing Ads For Business

Most people say Why would you bother advertising on Bing Ads Platform?

No one uses it everyone uses Google! I got asked this question they other day on my Facebook page so I answered the man there but I thought it deserved answering in a wider way.

Here are 4 top reasons why you should consider using Bing as part of your marketing strategy for your business.

Bing Ads Drives more leads and sales and more traffic for less money and heres how:

  1. Bing is the default search engine for Microsoft which now owns linkedIn, Windows 10 is expected to run 1 billion devices by 2018, driving more engagement and delivering more volume to Bing. This in turn will see 30% more bing queries with windows 10 vs prior versions and 20% of Bing clicks and searches are from Windows 10.
  2. Bing has 3 search engines not just 1 like google.  When you advertise on the Bing ads platform your ad gets seen on Bing, Yahoo and AOL connecting you will millions of searchers expanding your audience. Thus,  growing its audience share globally.
  3. Get more quality, cost-effective and highly target clicks. You can position your business in front of a prospect/customer at the point of intent. This places your business right in front of a customer when they are ready to purchase or looking for more information on a product/service.
  4. Bing Ads has less competition and cheaper CPC’s – Most small businesses overlook Bing but with millions of people searching on this platform the space is wide open due to lack of competition. You are able get a better ad position and cheaper CPC (Cost Per Click) then say Google. Research by Wordstream show that on average CPC’s on Bing compared to Google is averaging 33.5% cheaper on Bing resulting in the ads to be in a better position and a Higher CTR.

Here is a snippet from Bing….

Bing Ads Features

My uptake is why fish where everyone is fishing? Step outside the circle, there are other ponds available where millions of people are searching daily.

If you have been trying to use Bing ads with little or no success then join me for Free Training on how to advertise Bing Ads on a Budget using a 6 Step Simple formula. Get all the details here: Webinar Registration

Download the Simple PPC Bing Cheatsheet for the Ultimate Checklist to getting your campaigns off to a fast start.

Thank your for reading my blog posts and please feel free to share to your friends and colleagues.


Elisha de Jonge



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